Anua Niacinamide+TXA vs. BoJ Glow Serum
A targeted 10% niacinamide and tranexamic acid pairing for stubborn pigmentation against a gentle 2% niacinamide-and-propolis all-purpose cult favorite.
Criteria | Anua Niacinamide 10% + TXA 4% Serum | Beauty of Joseon Glow Serum: Propolis + Niacinamide |
|---|---|---|
| Price | $21.85 | $17.00 |
| Price / unit | $0.73/mL | $0.57/mL |
| Size | 30 mL | 30 mL |
| Price checked | 10/17/2026 | 10/17/2026 |
Both use niacinamide as a core active, but at genuinely different concentrations and for different purposes: one is built specifically to target stubborn pigmentation, the other as a gentle, layer-with-anything daily default.
Why compare these two specifically
Same core active, five times the concentration difference, plus a specifically-targeted second active in one and not the other. This is a genuine question of whether you need a targeted treatment or a gentle daily layer, not a brand preference.
Price per milliliter
Anua runs $0.73 per milliliter (Amazon, checked 17 October 2026). Beauty of Joseon runs $0.57 per milliliter. Beauty of Joseon is somewhat cheaper per mL.
10% targeted vs. 2% gentle
Anua pairs niacinamide at a meaningful 10% concentration with 4% tranexamic acid, specifically aimed at stubborn hyperpigmentation rather than general brightening. Beauty of Joseon uses a gentle 2% niacinamide alongside propolis, suited to most skin types without a specific concern driving the formula, and has earned genuine cult-favorite status for being mild enough to layer with nearly anything.
Our take
If stubborn, specific pigmentation is the concern, Anua's higher concentration and TXA pairing is the more purposeful, targeted pick. If you want a gentle, layer-with-anything daily niacinamide without a specific concern to address, Beauty of Joseon's mild formula and cult-favorite reputation make it the safer everyday default.
Anua Niacinamide 10% + TXA 4% Serum: $0.73/mL (Amazon, checked 17 October 2026). A targeted 10% niacinamide and tranexamic acid pairing for stubborn hyperpigmentation specifically.
Beauty of Joseon Glow Serum: Propolis + Niacinamide: $0.57/mL. A gentle 2% niacinamide daily default, mild enough to layer with almost anything, at a lower per-mL price.
See our full best Korean serums by concern guide, or browse the rest of our serum coverage.
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Price checked 10/17/2026
Price checked 10/17/2026
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Frequently asked
Which niacinamide serum is stronger, Anua or Beauty of Joseon?
Anua, at 10% niacinamide plus 4% tranexamic acid targeted at stubborn pigmentation. Beauty of Joseon uses a gentler 2% niacinamide suited to general daily use.
Which is better for daily layering, Anua Niacinamide or Beauty of Joseon Glow Serum?
Beauty of Joseon, its gentle 2% niacinamide and propolis formula is mild enough to layer with almost anything, and has earned cult-favorite status for that reason.
Which is cheaper, Anua Niacinamide+TXA or Beauty of Joseon Glow Serum?
Beauty of Joseon, at $0.57 per milliliter versus Anua's $0.73 per milliliter.