Home / Moisturizers / ANUA Rice 70 Intensive Moisturizing Milk
ANUA Rice 70 Intensive Moisturizing Milk
By Nur → Last verified 11/3/2026
Price checked 11/3/2026
Verified 2026-11-03 on YesStyle: $20.20. Prices change often, so confirm on the retailer's page.
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What we found
Based on how this product compares to others in the moisturizers category, cross-referenced against retailer listings and market data.
Strengths
- + Rice bran water really is the base — 71% of the formula, matching the 'Rice 70' name
- + Niacinamide at position 5, a functional spot for brightening hydration
- + Fragrance-free, light and fast-absorbing; layers cleanly under sunscreen and makeup
- + Large 150 mL bottle at $0.13/mL
- + Meadowfoam seed oil and squalane give it more body than a watery lotion
Worth knowing
- - The five ceramides on the label all sit in the tail of the list at undisclosed levels — don't buy it as a barrier-repair product
- - Contains coconut oil mid-list, so acne-prone skin should look elsewhere
- - Too light to be the only moisturizer for very dry skin
- - No brand clinical or instrumental testing behind it — the evidence is ingredient-level
Key ingredients
These are the ingredients ANUA highlights for this product, cross-checked against general dermatological and cosmetic-chemistry sources, not a full INCI list.
Fragrance: confirmed fragrance-free.
| Ingredient | What it is | What it does for skin |
|---|---|---|
| Rice Bran Water | A specific active or extract in this formula. | Not yet independently verified against general dermatology sources. |
| Niacinamide | A form of vitamin B3, one of the most studied ingredients in cosmetic dermatology. | Strengthens the skin barrier by boosting ceramide production, helps even out tone by limiting pigment transfer to skin cells, and can reduce the look of enlarged pores. |
| Meadowfoam Seed Oil | A specific active or extract in this formula. | Not yet independently verified against general dermatology sources. |
| Squalane | A stable, skin-identical oil, usually plant-derived (from olives or sugarcane) in modern formulas. | An emollient that softens skin and helps prevent moisture loss without feeling heavy or greasy. |
| Ectoin | A compound originally derived from extremophile bacteria, used in skincare for its protective, stabilizing properties. | Helps protect skin cells from environmental stress and supports moisture retention; increasingly used in sensitive-skin and after-sun formulas. |
| Allantoin | A soothing compound, naturally occurring in some plants and also made synthetically. | Calms irritation and supports skin healing, often paired with other barrier-focused ingredients. |
| Adenosine | A compound naturally present in skin cells, used in skincare as an anti-aging active. | Recognized by South Korea's MFDS as a functional anti-wrinkle ingredient at 0.04% concentration, based on clinical studies showing measurable fine-line improvement; a real but modest effect, not a retinoid substitute. |
| Sodium Hyaluronate | A specific active or extract in this formula. | Not yet independently verified against general dermatology sources. |
What the brand says
ANUA's own marketing claims, not our own findings.
- Fragrance-free light lotion (milk) built on a 71% rice bran water base
- Niacinamide at a functional position for brightening hydration
- Fast-absorbing daily lotion for normal and combination skin
Research-Based
Our assessment comes from pricing, ingredients, and published information, not personal use, the same standard we apply across the site. This product hasn't been hands-on tested yet. See our Methodology for what that distinction means.
Price history
Current price is the lowest we've recorded so far.
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Frequently asked
How much does ANUA Rice 70 Intensive Moisturizing Milk cost per mL?
$0.13 per mL (currently $20.20 for 150 mL).
Has ANUA Rice 70 Intensive Moisturizing Milk been hands-on tested?
Not yet. Our assessment for this product comes from pricing, ingredients, and published information, not personal use, the same standard we apply across the site. See our Methodology for what that distinction means.
What are the key ingredients in ANUA Rice 70 Intensive Moisturizing Milk?
The ingredients ANUA highlights for this product include Rice Bran Water, Niacinamide, Meadowfoam Seed Oil, Squalane, Ectoin, Allantoin, Adenosine, Sodium Hyaluronate.